Indivia

Indivia

Kaliday worked with the Indivia team to create go/no-go recommendations for a new direction proposed by their client, Measured Progress. Kaliday performed extensive primary and secondary market research and analysis  to developed product and market recommendations. When Measured Progress decided to pursue the new market, Kaliday located prospective customers and guided an Indivia team toward the creation and launch of the new offering, including creating a product name, high-powered messaging, website, brochure, and more, on an aggressive launch schedule. The new product beat the competition to market.