McMillan, Howland & Spence
Getting to know the client and their constituents results in the development of powerful messaging and an engaging website that both educates prospective clients and supports the existing expectations of long-time patrons.
MH&S is Boston’s foremost independent education consultancy. When the company’s new partners wanted to update the company’s image, The challenge was to showcase the long history of the firm while bringing forward the 21st century capabilities of the new partners, with the added goal of recreating the company image in a way that would reach out to new target markets. Kaliday guided their team in creating and launching MH&S’s “new personality” by organizing their ideas and goals, and then overseeing the process of accomplishing those objectives efficiently and quickly, resulting in a new brand and website on a tight schedule. In the year following their new brand launch, MH&S exceeded their aggressive growth projections, even in a challenging economy.