Ascendant Consulting helps companies achieve faster growth even in flat, shrinking, or mature markets by assisting them in defining strategies to pursue new markets. Kaliday joined the Ascendant team to create go/no-go recommendations for a Fortune 100 client. Recommendations were based on extensive research and analysis of potential markets. We launched a full-scale investigation, examining potential high-tech solutions and customers, and orchestrating interactions between private corporations and government agencies. Kaliday helped the Ascendant Consulting team to fast-track their decision with detailed overviews of potential markets, market sizes, and included financial and anecdotal projections to help them decide whether to aggressively pursue new markets or avoid them.